I help build coffee bars people remember

From the first sketch of the bar to the last cup served — I partner with cafés, hotels and roasteries to launch, refine and scale their coffee programs through consulting, menu craft and barista education.

Book a consultation → See what I do
25
Projects launched
14
Countries
15 yrs
in coffee industry
Who is this for

Built for the people behind the bar

Opening your first café

Avoid the typical rookie mistakes.

Running a chain

Standardise taste and service across locations.

Hotel or restaurant

Coffee as part of the guest experience, not the weak link.

01 / Coffee Consulting

Strategy, design & the right gear

I translate your hospitality vision into a working coffee program — shaping the bar, choosing the equipment and building the operational backbone your team will run on every single day.

  • Coffee bar design
  • Equipment selection
  • Trainings
  • Operational systems
I’ve worked with
  • WAWE
  • /
  • BRED
  • /
  • A-SALT
  • /
  • JULIUS CAFE
  • /
  • AVOBAR
  • /
  • TCHC
Book a consultation →
Modern coffee bar interior
Coffee expert at work
Barista training session
Coffee bar design
Coffee expert crafting a signature drink
Modern coffee bar interior
Barista training session
Menu craft
02 / Menu Development

A menu that tells your story

I design beverage menus as a brand experience — balancing seasonality, signature recipes and operational reality, so every drink that leaves your bar is profitable, on-brand and reproducible at scale.

  • Seasonal & signature drinks
  • Menu concept creation
  • Recipe development
  • Implementation in operations
Featured projects
  • BRED
  • /
  • LINEA
  • /
  • BO CAFÉ
  • /
  • JULIUS CAFE
  • /
  • MAMA BUNS
  • /
  • MAD ESPRESSO TEAM
  • /
  • ASTER CAFE
  • /
  • TCHC
Book a consultation →
03 / Barista Training & Education

Teams that brew with confidence

I build hands-on programs around your bar, your equipment and your service flow — from sensory literacy to advanced extraction, for individuals, in-house teams and corporate partners.

  • Corporate training programs
  • Sensory training
  • Barista skills development
  • Custom training programs
I’ve trained teams at
  • LINEA
  • /
  • BRED
  • /
  • KATRINA
  • /
  • WAWE
  • /
  • CUPITAL
  • /
  • BTWN
  • /
  • BO CAFÉ
  • /
  • JULIUS CAFE
  • /
  • ROAST STORY
Book a consultation →
Barista training and cupping session
Coffee expert at work
Modern coffee bar interior
Barista training
How I Work

A clear process, from first call to launch

Every project starts with understanding the client’s business, goals, and current challenges — and ends with a coffee program that runs without me.

  1. 1

    Discovery Call

    I begin with a short consultation to understand the concept, target audience, current menu, team, and business objectives.

  2. 2

    Business & Coffee Audit

    I review the current coffee program, menu, workflow, equipment, ingredients, and customer experience to identify opportunities for improvement.

  3. 3

    Customized Proposal

    Based on the client’s needs, I prepare a tailored action plan that includes the scope of work, timeline, deliverables, and project cost.

  4. 4

    Implementation & Support

    I work with the team to bring the strategy to life — from menu development and coffee selection to staff training and operational improvements.

Project Formats

Remote & On-Site

Two flexible ways of working together, depending on your venue, your team, and the stage of the project.

  • Remote Consulting

    Suitable for menu reviews, coffee program strategy, recipe development, supplier guidance, and ongoing support.

  • On-Site Consulting

    Available for cafés, restaurants, roasteries, and coffee chains that require in-person audits, implementation, or team training.

Typical Timeline

2 to 8 weeks

Projects usually take between 2 and 8 weeks, depending on their scope and complexity.

2–8 Weeks per project
How it works

A simple three-step path

From the first conversation to a coffee program your team can run on their own.

01

Discovery & Assessment

We understand your business, goals, and current challenges.

02

Tailored Strategy

We create a customized solution based on your needs — from coffee program development to menu and team training.

03

Implementation & Support

We help bring the strategy to life and support your team throughout the process.

Client Testimonials

What the people behind the bar say

“

Upon the opening of our first coffee shop in Dubai, we had no doubt on engaging Irina for collaboration. In a brief period, Irina garnered significant recognition not only in Russia but also within the UAE's esteemed coffee community. We have been thoroughly satisfied with our productive collaboration, which is based on unwavering standards of coffee quality. We wholeheartedly endorse Irina as a consummate professional.

MS
Maria Sokolova Founder, specialty café WAWE — Dubai
“

At Avobar, coffee is one of the main pillars of our offering, and so, upon entering a new region (Middle East), it was immensely important for us to find professionals with high level of expertise in this field. In Irina, we found the expertise and more. Irina assisted us in sourcing, training and continued support, with dedication, attention to detail, flexibility, and great understanding of what we are trying to achieve together. She has become a friendly face we look forward to seeing every time, bonding over flavour profiling, standards and a passion for all things related to coffee business.

LK
Liana Kazarian Market entry — Middle East AVOBAR
“

Irina Sharipova's expertise in specialty coffee has been a remarkable asset to our team's development. Her tailored trainings at Cupital Cafe have not only deepened our understanding but also sparked a newfound passion for coffee within us. We are immensely appreciative of her commitment and the dynamic skill set she has brought to our team. Irina's contribution is highly valued, and we wholeheartedly recommend her services.

KA
Khalifa Al Dhaheri Filter calibration & sensory CUPITAL CAFE
FAQ — Consulting

Frequently asked questions

Both. Most of my ongoing clients are based in Dubai and across the UAE, but I also work with cafés, roasteries, and trading companies worldwide. Menu development, sourcing guidance, and staff training can be delivered remotely, with on-site visits arranged when needed.
The cost depends on the scope of the project. A menu refresh requires a different level of involvement than a complete bar design, equipment sourcing, and team training project. After our first call, I will prepare a clear proposal with the scope, timeline, and pricing before any commitment is required.
After our first conversation, I usually send a proposal within a few days. A training or menu development project can often begin within one or two weeks. A complete coffee bar launch is planned according to the venue’s construction and opening schedule.
No. I work with businesses at every stage — from the first bar layout before construction begins to established cafés that want to improve their menu, retrain their team, or resolve coffee quality issues.
The first call is a conversation about the venue, the team, the business goals, and the role coffee should play in the concept. I will ask several questions and then follow up with a clear plan and recommended next steps. There is no commitment required.
Let’s talk coffee

Ready to elevate your
coffee program?

Tell me about your venue, your goals and your team. I’ll come back with a clear plan — and a recommendation for your first cup together.

Book a consultation →
I reply within 24 hours · No commitment
Close
Have a question? HIT ME UP!
By clicking on the button, you consent
to the processing of personal data
and agree to the privacy policy.